I am strongly analytical and creative. I’m a “numbers person” who loves to transfer data into creative pictures and visualizations that tell a story. In analytics, one can also be creative with data, because it’s often necessary to combine multiple data elements in order to tell the right story.
I enjoy web and social media analytics because that’s where the world is going, so to speak, and there is so much detail with which to tell the story. Also, being able to tell a story with data, putting it in terms that everyone can understand, is a lot of fun—especially when it changes strategy and direction.
My biggest inspiration is living my life as a Christian, and being able to honor God in all that I do. After that, it’s my family—my wife, Linda, and two children, Zach and Anna. It’s a lot of fun spending time with them just hanging out.
