Empowering Prevention for HIV, STDs, and Unplanned Pregnancy Among Youth
Promoting a Powerful Model to Educators and Public Health Professionals
The Centers for Disease Control and Prevention (CDC) tapped the IQ Solutions team to promote the Whole School, Whole Community, Whole Child (WSCC) model and develop a coordinated system of promotional products to raise awareness and educate key audiences about CDC’s alignment with the model. We started the process with formative research; interviewing key stakeholders to determine their top priorities and how the model can assist them in achieving their objectives. We also learned about the audiences’ preferences for receiving communications about how CDC supports the model. With this information, we created a plan to produce new web pages and features for the CDC site.
To maximize the educational value of the site, we included interactive features and multimedia to engage the user and demonstrate the various components of the WSCC model in real life situations. An animated video provides examples of the components in action and how they affect adolescents throughout their school day, at home, and in their community. A shorter, 1 minute, video was produced for promotion on social media.
Creating a Truly Engaging User Experience
The WSCC model is a powerful tool for informing policy and practice, but it can also serve as a user interface. For the web pages, we created hover states and made the model itself clickable. This invites users to interact directly with the model and explore all of its components.
Usability testing was conducted as one-to-one interviews with participants from local, state, and national organizations. The results of this testing provided us with insights to refine the content and design to provide a more effective user experience.
Additionally, we designed a brief digital and printed book to be used by state and local educational professionals to educate their members and promote implementation of the WSCC model.
In all the products developed for this initiative, writing content in plain language was paramount. Using interviews and academic sources, the IQ Solutions team created copy that brings the benefits of the WSCC model to a wider audience for their youth-focused efforts to prevent HIV, STDs, and unplanned pregnancy.