For 30 years, IQ Solutions has been dedicated to improving health equity and quality of life through strategic communications and technology.
In the new “Knowledge Improves Lives” podcast series, IQ Solutions’ leadership, along with guest subject matter experts, discuss approaches, advancements, and challenges to public health communication.
Through these conversations, we aim to reach a broad audience of public health professionals and to design effective and evidence-based solutions to pressing public health problems as we work together to improve the nation’s health.
In the first episode, “Unravel Misinformation in Public Health in a Few Easy Steps,” our host, IQ Solutions’ Chief Communications Strategist Ginger Mair welcomes Dr. Melissa Aronczyk, Professor of Media Studies at Rutgers University, and Brooke Binkowski, managing editor for TruthOrFiction.com and former managing editor for Snopes.com.
The trio discuss the pervasive issue of misinformation and disinformation in public health messaging and how existing biases and data skepticism play a role in the receiving, believing, and distributing of mis- and disinformation. Our experts suggest how health communicators can build trust among audiences and shape health messages that embrace science-based information.
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Links to Episode 1: