Lisa Falconer
Vice President, Health Communications
Collaborative leader specializing in projects that improve health and well-being.
Lisa implements comprehensive federal health communications programs, emphasizing partner and community relationships, health education, and holistic campaign planning based on research. With over 15 years of experience managing multimillion-dollar projects, Lisa is skilled in strategic communications, messaging, and selecting effective marketing channels.
Lisa leads projects for the U.S. Food and Drug Administration (FDA) and the National Institutes of Health, and provides strategic direction for other federal, academic, and nonprofit clients. She has led teams to rapidly develop more than 50 customizable assets to promote COVID vaccinations and elevated the reach of on-the-ground youth substance use prevention efforts. Her work on a safe opioid disposal campaign for FDA gained over 1 billion impressions nationwide.
Lisa helps clients develop creative, audience-centered approaches informed by health communications best practices. She often serves as a communications advisor to senior leaders and guides clients through communications challenges.
Lisa combines data-driven tactics with creative strategies to amplify a campaign’s impact, ensuring they resonate with diverse audiences and positively impact public health. Her campaigns have received multiple honors, including National Health Information Awards and Hermes Creative Awards.
Expertise:
- Strategic Communications
- Partnerships and Community Engagement
- Technology and Digital Strategy
- Research and Evaluation